The feature also lets creators get feedback on certain things and promote their content.Īll users on the social network can discover broadcast channels and view the content, but only followers who join the channel will receive notifications when the creator posts updates. In the past, creators have usually posted a story to share news and updates with their followers, but they now have the option to use a more direct way to engage with their fans. The new feature gives creators a new way to update their followers within the app. In the coming months, Instagram plans to add more features to broadcast channels, such as the ability to bring another creator into the channel to discuss upcoming collabs and collect questions for an AMA via question prompts. Instagram notes that only creators can post in broadcast channels, and that followers only have the ability to react to content and participate in polls. Creators can use broadcast channels to help followers stay updated and see behind-the-scenes moments. today, and plans to expand the feature in coming months. Instagram is starting to test channels with a select creators in the U.S.
Zuckerberg announced the feature by starting his own broadcast channel, where he plans to share Meta updates going forward. Channels support text, images, polls, reactions and more. Meta CEO Mark Zuckerberg announced today that the company is launching a new broadcast chat feature on Instagram called “Channels.” The feature lets creators share public, one-to-many messages to directly engage with their followers.
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